Conviction in Capital,
Trust in Partnership.
True Blue Equity identifies intrinsic value in Korea’s mid-market companies
and builds sustainable growth as a long-term partner.
A new standard
for Korean
private equity.
Built on deep sector insight and disciplined investment principles, we forge long-term relationships with Korea's best mid-market companies. We pursue the value beyond capital — the authenticity of partnership.
Principled decision-making and conservative capital deployment
Deep conviction in intrinsic business value
Long-term alignment with management teams
Four principles,
proven over time.
We invest in value proven by time, not chased for short-term gain. These four principles underpin every investment decision we make.
Mid-Market Focus
We invest in Korea's best companies in the ₩30–300B deal range — where deep local knowledge creates a genuine edge.
Sector Specialization
Deep expertise in consumer goods, healthcare, and B2B industrials lets us see what generalists miss.
Value Creation
We grow businesses through operational improvement and strategic growth — not financial leverage.
Aligned Partnership
We build structures where investors, management, and the fund all look in the same direction — long-term.
Experience that
defines the firm.
Meet the next generation of fund managers — built on deep experience and proven track records at Korea's and the world's top financial institutions.
Hanseok Kim
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Latest insights
from the firm.
트루블루에쿼티, 미드마켓 전문 사모투자운용사로 공식 출범
한국 미드마켓 기업의 본질적 가치 발굴을 목표로 새롭게 설립된 운용사가 시장의 주목을 받고 있다.
신생 PEF 트루블루에쿼티 — '신뢰 기반 장기 파트너십' 표방
글로벌 운용사 출신 핵심 인력들이 모여 차별화된 투자 철학으로 시장에 진입한다.
트루블루에쿼티, 1호 블라인드 펀드 결성 추진
초기 LP 라인업 구성을 마치고 본격적인 펀드레이징에 돌입할 예정이라고 밝혔다.